Fractional Leadership with KB
Flexible, Results-Driven Leadership
Are you the founder of a HealthTech or wellness startup working on Product-Market Fit and not quite sure how to get traction for next steps?Or perhaps you've taken the business as far as you can and ready to build a product team or group from scratch but not sure where to start?Maybe things just feel "off" and you need someone who can dig in and help infuse product thinking into your tech and product teams.Welcome. You're in the right place!As a fractional Product & Technology Leader (aka on-demand) with 20 years experience I'm able to provide an easy, flexible way to bring the skills you need without a long-term commitment.
How it works
Get the Clarity, Alignment & Focus You Need for What's Next
Does this sound familiar?You're having a difficult time finding the best leader due to cost or because you don't need them full-time. Perhaps things seem "off" in your tech and product space and you can't seem to figure out why. Or you need strategic guidance to meet goals, create a new product organization from scratch or get to the next level but the thought of bringing on a full-time executive feels risky and unattainable.In a nutshell, you need all the benefits of a product thinking leader without the long-term commitment.That's why I'm here!Flexible: Whether it's a day-long strategic planning session, monthly retainer, 90-day rolling engagements I've got you covered.Aligned: As a seasoned people leader AND contributor, we'll figure out what works best for your needs and customize from there. No fluff here.Focused: Because I've worked in a variety of industries and the technology space for a long time, ramp-up time will be short.Bespoke: You'll have someone in your corner with fresh perspective to navigate problems or challenges. Your next BEST decision made.
Areas of Expertise
Product Leadership
Responsible for driving product strategy, product management practices and scaling product teams to execute all product-related activities while cultivating the best of product thinking. Specialize in Habit-Driven Digital Products and Trauma-Informed Design.
Finding Product-Market Fit
Strategic Roadmaps
Go-to-Market
New Product Launch
Habit Loop Integration & Behavior Design
Trauma-Informed Design
Product Rescue
Coaching / Building Product Teams
Product-Led Transformation
and more...
Areas of Expertise
Technology Leadership
Whether you're seeking to develop new software products but not sure where to start, have a feeling things aren't going as they should or just need an interim tech leader to keep things on track, you're in the right place.
Technology Guidance & Strategy
Process & Team Optimization
Tech Due Diligence
Product Development Rescue & Reset
Interim Tech Leadership
Agile & Kanban Coaching
Cybersecurity Fundamentals
and more...
01:
Common Sense
My approach is pragmatic and practical. We'll balance strategic with tactical to ensure traction, not just a "plan."
02:
Results-Driven
We'll infuse best practices that work for your organization. Data-driven, customer-centric and evidence-based.
03:
Quick to Onboard
With 20 years experience as a people leader AND individual contributor for a variety of industries, I'm ready to roll up my sleeves or coach as needed.
Companies & Industries
I've had the pleasure of diving into different industries – from start-ups to non-profits to Fortune 50 companies and everything in-between.I've also had a hand in leading and crafting various digital consumer and B2B products. Think podcasts, mobile apps, content platforms, gamification frameworks, data platforms, SaaS offerings, service packages, cybersecurity automation and more.
Hey there! I'm Kristiana and based out of the vibrant Atlanta metro area. With a background spanning two decades in product and tech, I now serve as an Advisor and Fractional Head of Product for HealthTech and Wellness startups.I specialize in cultivating healthy habits, both in digital products and in the lives of individuals, to promote holistic well-being through a trauma-informed lens.Beyond the typical responsibilities of helping startups find Product-Market Fit, I'm deeply passionate about fostering healthy team dynamics, driving product-led transformations, and guiding founders through the journey of scaling their ventures. My approach is hands-on and collaborative, and I thrive on empowering teams to navigate change with resilience and grace.As a certified Trauma-Informed Wellness Coach and RYT-200, I bring a unique perspective to my work, emphasizing the importance of rest and recovery in the fast-paced world of technology.When I'm not immersed in transforming businesses, you'll find me in the classroom, sharing my expertise as a coach and educator for Kellogg Executive Education, focusing on product thinking, behavior design, and behavior change.Looking to collaborate on innovative HealthTech and Wellness solutions? Feel free to reach out using the form below or follow me on LinkedIn.
Advisory offerings
I provide Advisory services within the product management, startup and technology space for HealthTech and wellness. I also specialize in Habit-Driven digital products / behavior design and Trauma-Informed Design.
I am based out of the North Atlanta Metro area and available remotely across the U.S. I also work with clients with short regional trips to TN, KY, AL, SC & NC as makes sense.
Fractional Leadership
From startups finding product-market fit to rapidly growing organizations ready for scale to interim technology leadership, my services are customized to fit your needs.
I only work with a few focused clients at a time. Contact me by filling out the form below and if we're a good fit I'll respond back within 48 business hours on next steps.
© 2024 Kristiana Burk. All rights reserved.
Subscribed
You're Awesome
Thank you for subscribing! I can't wait to get to know you. Be sure to follow me on LinkedIn as well or reach out if you have any questions.
